About Us
At RydeSafe we believe visibility is power.
We make reflective decals, lights, and soon bells that help people stand out on the road. It’s a small thing, but it can make a big difference against the scourge of car culture and distracted driving. Our gear is designed to be simple, stylish, and easy to use. A worthy addition to any cyclist’s safety toolkit.
Never forget: THE ROAD IS YOURS. You have every right to be there just like any motorist. So make yourself visible. Enjoy the ride. And when in doubt, take the lane.
Ride safe y'all!
Why We Exist
Honestly, we wish products like ours didn’t need to exist. In a better world, streets would be designed for everyone. Drivers would be trained to share the road. Distracted driving wouldn’t be so widespread.
But until that day comes, we make what we can — smart, affordable gear that helps people get seen.
Our Mission
We started with a small Kickstarter in 2011 and a belief that bikes make the world better — for our health, our cities, and our planet. Since then, we’ve shipped thousands of kits around the world to help make cycling safer, more visible, and more joyful.
Advocacy and Donations
We’re not a big company, but we help where we can. We offer donations on a limited basis and always try to offer wholesale pricing for group rides, nonprofits, community programs, and municipalities. If you’re working on something meaningful, reach out. We often donate gear or help customize kits to fit your budget and your mission.
Email design@rydesafe.com to tell us what you’re working on.
Custom Solutions for Organizations
We also work with cities, schools, nonprofits, and advocacy groups to create custom reflective kits for events, safety campaigns, and outreach programs.
If you're looking for bulk orders, branded designs, or custom gear for your community, we can help.
The Road is Yours
