About RydeSafe
At RydeSafe we believe visibility is power. We make reflective decals, lights, and bells that help people stand out on the road. Small tools that can make a real difference in a culture shaped by distracted driving and car dominance.
But this is bigger than gear. We are pushing for a shift in how motorists see cyclists and how streets are shared. Your support helps fund advocacy, education, and a future where being visible is matched by being respected.
Our products are simple, stylish, and easy to use. A worthy addition to any cyclist’s safety toolkit. A reminder that you belong out there.
Never forget. THE ROAD IS YOURS.
You have every right to be there.
So make yourself visible. Enjoy the ride.
And when in doubt, take the lane.
Ride safe y’all.
Why We Exist
Honestly, we wish products like ours didn’t need to exist. In a better world, streets would be designed for everyone. Drivers would be trained to share the road. Distracted driving wouldn’t be so widespread.
But until that day comes, we make what we can — smart, affordable gear that helps people get seen.
Our Mission
We started with a small Kickstarter in 2011 and a belief that bikes make the world better — for our health, our cities, and our planet. Since then, we’ve shipped thousands of kits around the world to help make cycling safer, more visible, and more joyful.
Advocacy and Donations
We’re not a big company, but we help where we can. We offer donations on a limited basis and always try to offer wholesale pricing for group rides, nonprofits, community programs, and municipalities. If you’re working on something meaningful, reach out. We often donate gear or help customize kits to fit your budget and your mission.
Email design@rydesafe.com to tell us what you’re working on.
Custom Solutions for Organizations
We also work with cities, schools, nonprofits, and advocacy groups to create custom reflective kits for events, safety campaigns, and outreach programs.
If you're looking for bulk orders, branded designs, or custom gear for your community, we can help.
The Road is Yours
